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Our Shared Purpose

Global Code of Business Conduct

At Allstate, Our Shared Purpose is meant to unite us in heart and mind, in word and deed, by signifying what the Company stands for and how we're here for each other. We empower customers with protection. We improve communities. We provide opportunity for our teams. And we create economic value for our shareholders.

Throughout the family of companies, we leverage the unique identities of our customers and each other to build the Allstate of tomorrow, today.

What makes Allstate unique is how we take our longtime motto In Good Hands to heart. Our Values define who we are, and Our Behaviors embody how we work. We call this foundation Our Shared Purpose.

Our Code illustrates what it means to live into Our Shared Purpose with every decision we make. When we live into the ideals of our Code, we continue earning the trust of our customers, communities and each other.

As the Good Hands —

We empower customers with protection to help them achieve their hopes and dreams.

We provide affordable, simple and connected protection solutions.

We create economic value for our shareholders, opportunity for our team and improve communities.

Our values

Our Values keep up focused. They shape how we show up for our customers, communities and each other, every day.

  • Integrity: is non-negotiable.
  • Inclusive Diversity: leverages differences.
  • Collective Success: prioritizes enterprise outcomes.

Our behaviors

Our Behaviors are a constant reminder to take smart risks, embrace new ideas and work differently. We…

  • Collaborate to implement comprehensive.
  • Challenge Ideas to evaluate multiple alternatives.
  • Provide Clarity for expected outcomes, authority and accountability.
  • Give Feedback that is candid and actionable.

Responsibility and accountability

Fulfilling Our Shared Purpose means holding ourselves and each other accountable to the Code. Accountability is often confused with responsibility, but in fact, it's more. Responsibility is something given to you, and accountability is something you must take upon yourself. It's about integrity, results and ownership. By being accountable to our Code, we honor Our Values and the people we serve.

We expect all employees to understand and comply with the Code and all requirements of foreign and domestic laws, rules, regulations and Company policies that apply to our jobs. This protects the customers who depend on us and the shareholders who have invested in us. That means we each have an obligation to ask questions, raise concerns and report violations regarding the Code.

We are committed to fostering an environment that empowers us to lead from every seat and raise concerns without the threat of retaliation. If you see something, you must do the right thing and say something even if the situation is outside of your immediate team. Anyone who violates Our Values, policies or Code through illegal or unethical behavior may face disciplinary action, up to and including termination of employment.

In addition, we're all expected to:

  • Act with integrity in a manner that protects the Company's reputation.
  • Respect our coworkers, customers, business partners and communities.
  • Ask questions and seek help if we are unsure how to proceed and nurture an environment that encourages everyone to come forward with concerns.
  • Promptly report all known or suspected violations of the law, the Code or Company policies.
  • Cooperate with all Company investigations.
  • Never intimidate or retaliate against anyone who reports a concern or cooperates with an investigation.
  • Promptly disclose any unpardoned felony, criminal offense or other serious conviction of ourselves or a coworker to Human Resources.

Special responsibilities of managers

People leaders have a special responsibility to proactively promote Allstate's values of integrity, inclusive diversity and collective success within their teams. If we lead or supervise others, we should:

  • Demonstrate the highest quality of ethical standards every day, by building a psychologically safe working environment where team members feel comfortable speaking up.
  • Be aware of laws, rules, regulations, policies, procedures and processes that relate to our responsibilities, and ensure that team members have the knowledge, resources and training needed to follow the law and our Code.
  • Identify and mitigate ethics, compliance and policy risks.
  • Listen respectfully and respond in an appropriate and timely way to employees who seek advice or raise concerns.
  • Address or escalate violations immediately and stand firm against any form of intimidation or retaliation.
  • Leverage Allstate's ethical decision-making model to mitigate risk and innovate responsibly.

Digital ethics and ethical decision-making


Artificial Intelligence (AI) and other technology is increasingly part of how we work, innovate and serve customers. As its use expands, so do the ethical considerations that come with it.

In alignment with Our Shared Purpose, the Digital Ethics Guiding Principles of accountability, fairness, transparency and trust help us navigate ethical decisions in a digital world, while living into Allstate's value that integrity is non-negotiable.

These principles provide a practical framework for navigating ethical considerations throughout the product and technology development lifecycle, informing how we use our data with technology including artificial intelligence.

Recognizing that we all have a responsibility to use data and technologies responsibly – not just lawfully – the framework helps guide conversations and support decisions that reflect our values. For additional guidance on using AI responsibility, please refer to the Resources at the end of the document.

Digital Ethics Guiding Principles

Four principles to help navigate ethical decisions in a digital world

Accountability
Have I done my part?
We hold each other accountable for bringing our values, including integrity, and an ethical mindset to every decision in our work.

  • Regardless of your use of AI tools, you are accountable for your work while following all company processes and policies.
  • Ethics is not a legal, governance or risk function; it's everyone's responsibility.

Fairness
Have I checked for bias?
We make decisions and drive innovation that are unbiased and promote fair treatment and equitable outcomes for all stakeholders.

  • Review your work for any biases that may influence outcomes, including the data, prompts and models being used.
  • Use diverse perspectives.
  • Apply critical analysis of data and assess the downstream impacts of decisions.

Transparency
Can I explain it clearly?
We provide internal and external clarity into our practices, decisions and innovations through easy-to-understand communications.

  • Use the Ethical Decision-Making Model to ask questions.
  • Ensure decisions and processes should be explainable to the public.
  • Use collaboration and open forums to deliberate on decisions.

Trust
Can people trust this?
We build trust through clear, reliable action that aligns with company values and customer expectations. Legal compliance is only the minimum.

  • Respect the privacy of customer information and keep it secure by following all policies.
  • Remember that behind customer data is a human.
  • Verify outputs from AI before acting on them.
ECC Monitor: OK