Rebuilding trust, block by block

Strong communities, businesses and relationships are built on trust. It's something we understand deeply. Millions of customers trust us to protect them when the unexpected hits. But trust is declining nationally — just 41% of us trust each other across the U.S. Yet 74% of Americans still feel optimistic about their community's future. And where there's optimism, there's opportunity.

So we're focused on what we do best: fixing what's broken when the unexpected happens. We're also reimagining how trust is built: one person, one action at a time.

• Allstate has partnered with Aspen Institute — an organization dedicated to driving change through dialogue, leadership and action — to build trust within local communities through a three-year initiative to address declining trust in institutions and in each other.
• Since 1952, The Allstate Foundation has also been dedicated to supporting non-profit organizations across the country. Our mission is driven by three core focus areas: empowering youth to serve, disrupting the cycle of relationship abuse, and increasing access to thriving wage careers. We strive to do all of this through a trust-based philanthropy model that centers the needs of nonprofits and the communities they serve and provides surround-sound support beyond just funding to our partners.
• The Foundation's Youth Empowerment program provides youth with opportunities and resources to serve and improve communities across the country.

Action makes a difference

The path to rebuilding trust starts at the local and individual level.

• Make repeated connections: Everyday interactions like a wave, greeting or quick check-in build familiarity and lay the foundation for trust.
• Embrace generational leadership: Millennials are uniquely positioned to lead on trust-building, serving as role models for Gen Z and a spark to re-engage Gen X and baby boomers. Seventy percent of millennials feel included in their communities — more than any other generation — and they are 29 percentage points more likely than boomers to want to increase social interactions in the coming year.
• Build relationships through engagement: Volunteering, offering informal support or simply having a conversation are all ways to strengthen community ties and foster trust.